Berufsbezeichnung: Head of Channel Management (m/f), 80-100%

Arbeitsbeschreibung:
As the Head of Channel Management your main responsibilities will involve: - Activate content across channels (on- and off-line): - Plan and drive traffic and activation management (incl. publishing) across all channels (newsroom approach) - Define objectives by channel based on overall marketing and communications plan - Collect feedback/trends and liaise with topic owners and subject matter experts for maintaining social dialogue - Manage stakeholder relationships Constantly enhance channel user experience - Drive channel (Paid, Owned, Shared, Earned) planning, buying and optimization: - Implement tracking/measurement framework by channel Integration of digital and traditional channels Develop current platforms and evaluate new platforms and tools Ensure technical content optimization - Optimize channel budget spen - Develop and deploy innovative analytical and/or research techniques to evaluate marketing campaigns and other initiatives, support the preparation of business cases for marketing strategies and investments. - Ensure global guidance on channel management to enable countries to deliver locally within agreed frameworks and in line with globally agreed plans. As Head of Channel Management your skills and qualifications will ideally include: - Master Degree (or equivalent) - Further development (CAS/MAS in New Technologies/ IT, Web Publishing/ Advertising, Communications/ Media Relations and Project Management ) - 15 or more years of relevant experience - Excellent MS Office skills - Excellent social and communications skills - English business-fluent (C2 level) Additional Information Primary work location is Zurich. The travel requirement is up to 20%.

Angestelltenname: Zurich Insurance Company Ltd

Arbeitgeber-Adresse:
Zurich Insurance Company Ltd Mythenquai 2 8002 Zürich

Form von Kontakt: Robert Friedrich

Arbeitgeber Telefonnummer: +41 44 628 28 85

Stellenkurzbeschreibung: Führungskräfte in Vertrieb und Marketing

Land: Schweiz

Region: Zürich

Vertragslaufzeit: Unbefristet

Vertragstyp: Teilzeit

Erforderliche Ausbildung: Uni/HS

Erfahrung: 5 Jahre und mehr

Quelle des Stellenangebots:
SECO,Öffentliche Arbeitsverwaltungen, Schweiz (Confoederatio Helvetica)

Fahrerlaubnis: Nein

Wie Sie sich bewerben: Weitere Angaben (siehe Beschreibung)

Gehalt Währung: CHF

Gehaltsperiode: monatlich

Gehalt Besteuerung: brutto