Berufsbezeichnung: Marketing Manager

Arbeitsbeschreibung:
Full Stack Supply Co. Marketing Manager - Communications & Acting Function Lead COMMUNICATIONS STRATEGY Develop global communications strategy - Identify key messages, channels and performance metrics Build and manage annual communications calendar (E-Comm, content, social, ads, newsletters, etc.) Ensure brand consistency and tone of voice across all channels Lead distribution for major releases i.e. Film Releases or Limited Edition Drops in coordination with content & athletes CONTENT AND ASSET CREATION Own and implement global content schedule Work closely with Product team to develop seasonal product copy Lead production of seasonal workbooks and sales tools ie. Catalogues and Lookbooks Create, direct, oversee and approve assets for E-Comm, Digital and Social Liaise with ambassadors to develop bank of content and assets Manage seasonal media buy, asset creation and distribution Develop newsletters for consumer and trade Manage external copywriters and translators PR Plan and implement global and regional PR strategy Build and manage annual PR calendar for all brands Develop and maintain media relationships and enure PR contacts database is kept up to date, Responsible for PR agency recruitment and management, where required Responsible for active outreach, pursuing leads, and sell-in of product placement and editorial Act as central in-house contact for all in-bound media requests, responding promptly to enquiries Create and approve content for press releases and oversee all distribution Organise the media aspect of major events, i.e. ISPO, SIA, High Five, etc. Organise the media aspect of major activations, i.e. X Games, film releases, etc. Build press kits for collections, film releases, etc. Collect media clippings and analyse media coverage Manage Buyer’s Guide submissions, and media tests, working with NA and local teams as needed Organise press initiatives, events, HQ visits and trips Manage seeding budget and programme Work closely with partners to optimise PR opportunities Work closely with Roxy HQ, managing Roxy Skis PR calendar and working with their team and agencies ACTING MARKETING LEAD ‘Team Captain’ for Marketing team - lead weekly Marketing meetings and represent Marketing at Senior Manager meetings Develop metrics to measure Marketing performance and drive monthly Marketing Report Project manage external creative agency according to established Scope of Work - calendar, budget, deliverables, etc. Negotiate and manage future projects and contracts with creative agency Lead development of seasonal Marketing GTM strategy and season campaigns Manage building of annual Marketing budget, working with Marketing, Executive and Finance functions The role will be based in Verbier, Switzerland where core product and marketing activities are developed.

Wie Sie sich bewerben: workwith (at) factionskis.com

Angestelltenname: The Faction Collective