Berufsbezeichnung: Campaign Manager

Arbeitsbeschreibung:
To strengthen our Marketing Intelligence & CRM team in Wallisellen, we are looking for an energetic and enthusiastic person. As a Campaign Manager, your primary responsibility will be to manage the efficient and effective selection and delivery of personalized CRM communications in line with the marketing and sales plan. This will encompass a deep and thorough understanding of the business objectives, the availability of data to support specific tactics and best practice. You will be able to articulate these concepts in a simple and effective manner within the business, providing and advisory and improvement role.

Main activities & tasks:

Manage the development of robust campaign delivery frameworks. These will cover data selection, campaign automation, data-infrastructural improvements, reporting and business processes
Develop and deliver the campaign selections in a timely and  highly efficient, end to end automated, way
Work closely with the analytical functions to continuously drive improvements on customer insights, sales- and churn propensity models and Next Best Offer/Action propositions
Analyze the marketing activities ROI: make recommendations on the marketing communication budgets and the returns generated based on deep dive analysis (revenues and customers)
Constantly advice the marketing- and sales colleagues based on meaningful and actionable customer insights in best practice campaign design for lead, life cycle and ad hoc campaigns, both outbound and inbound, to increase the customer value/-lifetime
Co-responsible for the management of the campaign calendar and contact frequency and advice to marketing and sales department where applicable
Together with the team members you will expand the development of a robust “campaign factory” that enhances the delivery capability of the whole team
Lead of sub-projects within inter-divisional projects (CRM Lead)


Our requirements:

Graduate degree
Professional experience in CRM, ideally within the Cable-/Telecommunication-/IT-Industry
Deep SQL know-how
Self-starter with hands-on-attitude
Solution-driven personality with a structured way of approaching tasks and challenges
Effective communication and interpersonal skills
Experience with campaign selection applications is a plus
Fluent in English

Wie Sie sich bewerben:
https://libertyglobal.wd3.myworkdayjobs.com/de-DE/UPC_Switzerland_Careers

Angestelltenname: UPC Schweiz GmbH