Berufsbezeichnung: Corporate Brand and Content Associate

Arbeitsbeschreibung:
The Panalpina Group is one of the world's leading providers of supply chain solutions. The company combines its core products of Air Freight, Ocean Freight, and Logistics to deliver globally integrated, tailor-made end-to-end solutions for eleven core industries. Drawing on in-depth industry know-how and customized IT systems, Panalpina manages the needs of its customers' supply chains, no matter how demanding they might be. Energy and Project Solutions is a specialized service for the energy and capital projects sector. The Panalpina Group operates a global network with some 500 offices in more than 70 countries, and it works with partner companies in over 90 countries. Panalpina employs approximately 14,500 people worldwide who deliver a comprehensive service to the highest quality standards – wherever and whenever.
We are looking to hire a Corporate Brand and Content Associate who will be responsible for creating and editing content that tells a compelling story to engage with key stakeholders, support the company’s reputation as a progressive and innovative leader in the logistics and supply chain solutions, increase the company’s communication impact and ability to influence the online conversation. S/he will also support the development of the existing Panalpina brand and its relationship with partners within a flexible, coherent and consistent framework; and support our brand architecture, values, creative direction and product development, backed by legal protection and usage guidelines.

Responsibilities

- Produce engaging, high quality written and visual content for different audiences to support the different corporate platforms such as the Newsroom, social media corporate website, intranet, annual report, etc),
- Help manage editorial calendar and align with key communication and marketing topics and events, ensuring consistency and coherence across all channels and for all stakeholders
- Coordinate and edit content created by other members of the department, other contributors within the company and potentially external contributors.
- Manage, safeguard and develop the Panalpina brand and that the corporate identity is kept up to date and reflects Panalpina’s brand essence

Qualifications

- 3- 5 years’ experience in offline and online communications or marketing, designing and executing campaigns
- Managing agencies and third party contributors.

Skills

- Strong copywriting skills in English with the ability to adjust to different styles and tones; audiences and channels
− Strong editing and proofreading of materials to ensure accuracy and consistency and house style. Thorough understanding of language, style and brand voice for online content formats.
− Ability to quickly become acquainted with new topics, proactively seek information and able to effectively communicate and simplify complex information into concise, engaging and compelling content.
− Ability to deal with ambiguity and distinguish noise from relevant comments and sentiment.
− Hands-on, with strong project management and organization skills with the ability to work under tight deadlines, prioritize scarce resources and manage expectations.
- Proficiency in MS Office software
- Proficiency in Hubspot (desired)
- Knowledge of multimedia technologies as well as marketing and design related software and systems (Photoshop, InDesign, CRM, DAM)
- Excellent writer and copy editor (native-level English required)
- Good understanding of the marketing environment, trends and tools
- Experience in design, visual language and corporate branding
- Ability to quickly become acquainted with new topics, proactively seeking information and work across functions
- Team player, with the ability to work under pressure, prioritize resources and manage expectations
- Strong project management and organization skills

Languages

- Fluent in English and preferably other language

Specifics for Job / Environment

- You will be part of a dynamic team
- International environment
- Our Head Office is located in Basel only 5 minutes from the main SBB railway station and the city-center

Wie Sie sich bewerben:
Valerie.Zagar (at) panalpina.com

Angestelltenname: PANALPINA MANAGEMENT AG