Berufsbezeichnung:
Digital Marketing and Communications Associate (Temporäre Stelle für 6 Monate)

Arbeitsbeschreibung:
The Digital Marketing Specialist is responsible for the daily execution of marketing initiatives and campaigns. This involves contributing to the development of the overall digital marketing strategy and actively supporting the implementation of that strategy. Reporting to the Digital Marketing and Communications Sr. Manager, this position is in charge of developing and managing online brand and product campaigns across all channels (email, social media, blog, website, customer portal, etc.) • Manage trigger online brand and product campaigns throughout the customer lifecycle to maximize sales. • Use the CRM and Hubspot to maximize online marketing campaigns. Conduct research to understand user needs and maintain a good understanding of industry best practice and new technological opportunities. • Write entertaining, educational and informative search engine optimized copy for the external channels. • Track on online campaigns in order to guide improvements and report on sales revenues generated. • Establish a range of automated marketing campaigns based on various criteria. • Devise strategies to drive online traffic to the panalpina.com and oversee the primary landing pages of the company website. Track conversion rates and make improvements to the website. • Participate in the redesign of the company website to improve usability, design, content and conversion. • Monitor social media for company mentions. • Develop marketing collateral in cooperation with the Content and Brand CoE or design agencies. • Counsel colleagues worldwide in all related digital marketing matters. Qualifications - 3- 5 years’ experience in offline and online marketing, event management, designing and executing campaigns - Managing agencies and third party contributors. Skills - Proficiency in MS Office software - Proficiency in Hubspot - Knowledge of multimedia technologies as well as marketing and design related software and systems (Photoshop, InDesign, CRM, DAM) - Excellent writer and copy editor (native-level English required) - Good understanding of the marketing environment, trends and tools - Experience in design, visual language and corporate branding - Ability to quickly become acquainted with new topics, proactively seeking information and work across functions - Team player, with the ability to work under pressure, prioritize resources and manage expectations - Strong project management and organization skills Languages - Fluent in English and preferably other language Specifics for Job / Environment - You will be part of a dynamic team - International environment - Our Head Office is located in Basel only 5 minutes from the main SBB railway station and the city-center

Wie Sie sich bewerben: Valerie.Zagar (at) panalpina.com

Angestelltenname: PANALPINA MANAGEMENT AG