Berufsbezeichnung:
DIGITAL MARKETING & FUNDRAISING PROFESSIONAL (80-100%)

Arbeitsbeschreibung:
Scope of Position: The Digital Marketing and Fundraising Manager will plan and execute a comprehensive digital fundraising and stewardship strategy. S/he will acquire, retain, and segment donors and prospects with compelling solicitations and cultivations via email, social media and other digital platforms. The Manager plays a critical role in the growth and success of digital fundraising, a core component of the overall strategy to achieve unrestricted revenue goals. In addition to developing content and producing digital fundraising communications, s/he is responsible for generating key performance analytics and reporting, and refining and developing efficient back-end processes and systems. Functional Relationships: The Digital Marketing and Fundraising Manager will report to and work closely with the Head of Public Marketing and Fundraising (Individual giving). S/he collaborates with colleagues at all levels across the Marketing and Communications Department, especially in the Digital Communications, Direct Marketing, Major Donors and Legacy Gifts units to maximize fundraising efforts. S/he will also work with external service providers and consultants. Regular communication and a spirit of team work among colleagues, both hierarchically and laterally are essential to the working culture of Helvetas. Responsibilities: • Develop and oversee a robust digital marketing and fundraising strategy to meet agreed revenue targets and other KPIs through email, social media, peer-to-peer programmes and other digital fundraising initiatives. • Manage and implement the digital marketing and fundraising strategy with the overall effort to generate leads, acquire, engage, cultivate, and upgrade donors. • Foster the donor lifecycle and journey as it relates to acquisition, on-boarding, cultivation/engagement and retention from donors acquired through digital channels. • Coordinate with key cross-functional teams such as Direct Mail, Direct Dialogue or Major Donor Fundraising on strategies to establish a multi-channel approach to donor communications. • Collaborate and partner with the communications team to ensure campaign alignment and integration, overlay fundraising strategies over existing digital outreach in a way that increases overall engagement, increases donor conversion rates, and supports long-term strategic objectives. • Oversee the creation of powerful, relevant, brand-aligned digital content to forge and deepen supporter relationships. • Implement testing and optimization of content, user experiences and fundraising strategies across all channels to continually improve the digital donor experience. • Develop annual operational plan and budget for all digital fundraising channels, including annual revenue goals, expense projections and new donor acquisition goals. • Monitor and analyse the performance of digital and integrated fundraising efforts by tracking key performance indicators; produce monthly and quarterly reports to identify optimisation tactics and actionable strategy adjustments. • Communicate regularly with the Director of Marketing and Communications, senior leadership and co-workers from the International Programmes on key initiatives and long-term strategies. • Supervise work of service providers and consultants. • Stay abreast of trends and upcoming opportunities within digital marketing and fundraising and deliver marketing recommendations to relevant members of the Marketing and Communications units. Qualifications: • 10+ years in direct marketing or ecommerce marketing, with 4+ years of fundraising experience and proven history of building digital audiences and growing revenue • Bachelor’s degree in marketing communications, psychology, or relevant field • Experience in developing a robust digital acquisition program leveraging all digital mediums to grow the programme through email, social media, Google AdWords, SEO, SEM, etc. • Digital copywriting experience. The essence of marketing is the message, and you must understand how to move people to action. • In depth knowledge of direct digital marketing and fundraising, CMS and CRM systems, analytic platforms, data analysis and strategic decision making, and a relentless focus on results • Experience with email marketing platforms, and familiarity with email set up and delivery best practices • Awesome interpersonal skills and the proven ability to sell key stakeholders on ideas and strategy • Familiarly with data segmentation and technical skills including HTML coding and SEO • Demonstrated evidence of leadership ability or entrepreneurial behaviour • A passion and commitment to the vision and mission of Helvetas • Humility, integrity, passion, motivation, and a self-starter attitude • Fluent in English and German, French will be an additional asset • Experience building and managing budgets is required • Experience managing relationships with service providers and consultants Some evenings/weekends required during emergency responses; occasional travel required.

Angestelltenname: HELVETAS Swiss Intercooperation